My family always had livestock, it’s in the blood, although my family were descended from the famous Cambridge Livery family, that coined the phrase “Hobson’s Choice” due to the fact, that no matter what horse you wanted you’d always, get the one closest to the door. Although my Father & Grandfather were dyed in the wool Dublin men, who kept livestock, pigs in Dublin City, had he of lived, I think my grandfather would have been regarded as an original Hipster. I always wondered at the origins of the piggy bank and I found out that , back when, people used pigs as a means of saving. So, they fattened the animal usually kept it close by, sometimes even under the same roof, hence the idea of the “pig in the kitchen”, and then sold it to their local butcher all because they needed a simple reliable way to save as they didn’t trust banks. Now that’s hipster people producing food in the community for that community and imagine anyone not trusting a bank with their savings? It seems we are going back to old ideas to go forward today but one thing was for sure, Granny & Grandad were no fools.
My father was a builder that had a small 30 Acre holding in Kildare, he had to be part time to make it work. He would leave to go to the “paying job” as he called it and sometimes, not all the time, something, would happen to the Cattle that he wouldn’t notice it and it would inevitably wipe out his entire profit for that herd. When he asked me to find something on the old “computer”, (I think he meant the internet), to help him monitor his herd, I couldn’t find it, not anywhere…
While sounding like the opening line to a joke, I showed my friend Dmitri a Professor of Mathematics, my ideas to use off the shelf sensors with radio frequency delivery and utilising an algorithm to calculate the value and grading of that animal, using a model I had designed by observing livestock. Over the next few months Dmitri would mentor me, so that I could improve on its efficiency, to this day, he remains on as a key advisor to the board.
Herdsy based in world famous city of innovation in Cambridge in January 2016. Herdsy was given a grant by the Cambridge Combined Authority to develop it’s original prototype, this proved that the technology was not only possible but buildable despite the insistence of many experts that a Beef Livestock tracking device was impossible, Herdsy successfully tests a prototype device.
Herdsy showcases at the Irish National Ploughing Championships, Innovation Arena 2016:The only UK company to be invited to do so: